Business intelligence

The Shift from Intuition-Driven to Data-Driven Decisions in an Organisation

In the fast-paced world of the gambling and betting sector, decisions can make or break an organisation. Traditionally, many operators in this industry have relied heavily on intuition and experience to navigate the complex landscape of product trends, customer behaviour, and market trends. But why do we take intuition-driven decisions, and are they fundamentally correct …

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Roulette analytics

How Natural Language Processing Can Revolutionise Business Intelligence In Gambling

In the world of gambling, making informed decisions is critical for success. Whether it’s a casino trying to optimise its slot machine offerings or a Sportsbook trying to set odds for upcoming games, data plays a vital role in decision-making. But with vast amounts of data available, making sense of it all can be a …

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